Founder note

About

I sit between enterprise discipline and founder experimentation: infrastructure in the day job, product and agent systems everywhere else.

I’m IT Manager at LF Europe, working across LF Fashion, Orrsum, and Blackcat Fireworks. The day job is where operational discipline gets sharpened: infrastructure, AI tooling, and ESG / Digital Product Passport delivery across multiple brands.

Outside that, I’m building Brumalia Studios — an AI-first studio for websites, apps, automations, and agent systems. Small enough to move quickly. Serious enough to care about standards.

This site is the public operating journal: what I’m building with AI agents, what survives contact with reality, and what turns into systems worth keeping.

No motivational varnish. No pretend guru mode. Just the work, the judgment, the bugs, and the parts that might actually help someone else build better.

01Turning Brumalia Studios from a promising experiment into a studio with clear offers, sharper positioning, and real client delivery.
02Building and documenting AI-agent workflows with Hermes, Claude Code, GBrain, and n8n — with more proof than hype.
03Delivering ESG and Digital Product Passport work across LF Europe, Orrsum, and Blackcat Fireworks without losing the operational plot.
04Scoping three live product threads properly: lead generation, women’s football analysis, and personal finance.

Matty Horne is easiest to reach through a direct conversation rather than a bloated funnel. If the work sounds useful, send a note and tell me what problem actually needs solving.

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