Working summaries of what I’m building, scoping, or turning into real offers. Less trophy cabinet, more live operating record.
An AI-first studio for practical websites, apps, automations, and agent systems — built to turn experiments into credible client work.
Current focus: Turning internal experiments, founder projects, and one-off wins into repeatable offers with a cleaner sales story.
Package the work around useful outcomes: sharper web presence, focused internal tools, process automation, and agent infrastructure that actually earns its keep.
Each dossier tracks a live line of work: what problem it is for, what stage it is in, and what needs to become true before it deserves more investment.
A lead-generation and qualification system for a polyurethane products business — research first, then a disciplined MVP spec.
Problem: The business needs a cleaner route from anonymous interest to qualified commercial conversations, without relying on vague enquiries and manual follow-up.
Open dossier →A football analysis and research tool for Huddersfield Town AFC Women, beginning as a focused insight product with commercial potential later.
Problem: Useful women’s football analysis tools are often inaccessible, too generic, or not shaped around the actual questions coaches, analysts, and clubs need answered.
Open dossier →An AI-first personal finance app aimed at making money clearer for normal people, not just spreadsheet obsessives.
Problem: Most finance tools help users collect transactions but do very little to turn that information into clearer decisions, better habits, or useful next actions.
Open dossier →